Black Friday Week

Paula's Choice Bestsellers

Our Black Friday Sale is over.

The promotion will return this time next year. Hope to see you then!

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  • -15%
    All skin types
    Breakouts, Blackheads, Enlarged pores, Dull skin

    Fights breakouts and blackheads

    Fast-absorbing liquid formula

    Removes built-up dead skin cells

    Fast absorbing liquid formula removes built-up dead skin cells and fights blackheads.

    Salicylic Acid/BHA, Green Tea Extract, Methylpropanediol
    15% off
    Free travel size product
  • -15%
    All skin types
    Breakouts, Anti-Aging, Brown spots, Enlarged pores

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.

    Vitamin C, Peptides, Retinol (Vitamin A)
    15% off
    Free travel size product
    All skin types
    Anti-Aging

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

    Retinol (Vitamin A), Bakuchiol, Peptides
    Free travel size product
  • -15%
    All skin types
    Breakouts, Blackheads, Enlarged pores

    Leaves skin feeling clean and refreshed

    Soft on skin, hard on breakouts

    Removes excess oil

    Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.

    Glycerine, Panthenol (Vitamin B5), Sodium Laureth Sulfate
    15% off
    Free travel size product
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Balances skin

    Restores moisture balance

    Fights breakouts and blackheads

    Restore the balance of your skin with this lightly hydrating toner.

    Niacinamide/Vitamin B3, Adenosine, Glycerine
    15% off
    Free travel size product
  • -15%
    All skin types
    Breakouts, Anti-Aging, Brown spots, Rosacea-prone skin, Dull skin

    Fades brown spots

    Brightens skin

    Fights breakouts

    Fades brown spots, reduces blemish marks, calms the skin.

    Adenosine, Azelaic Acid, Salicylic Acid/BHA
    15% off
    Free travel size product
    All skin types
    Redness, Sensitive skin

    Suitable for sensitive skin

    Gently cleanses without disrupting skin’s barrier

    Leaves skin feeling soft & hydrated

    A soft, cushiony cleanser that removes makeup & impurities whilst preserving the skin’s barrier. The soothing formula leaves a silky-smooth finish and has a redness-reducing benefit.

    Glycerine, Prebiotic Sugars, Caprylic/Capric Triglyceride
    Free travel size product
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Fights breakouts and blackheads

    Hydrates without clogging pores

    Sheer lotion texture, absorbs quickly

    This oil-free moisturiser hydrates acne-prone skin without clogging pores or making breakouts worse.

    Niacinamide/Vitamin B3, Blueberry, Ceramides
    15% off
    Free travel size product
  • -15%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Promotes radiant-looking skin

    Strengthens skin's natural barrier

    Leaves skin soft and hydrated

    All-day hydration meets the anti-ageing benefits of 5% vitamin C for firmer, more radiant skin in one multi-active step.

    Vitamin C, Hexapeptide-5, Barrier Repair Lipid Blend
    15% off
    Free travel size product
  • -15%
    All skin types
    Anti-Aging, Brown spots, Enlarged pores

    Visibly reduces enlarged pores

    Smooths skin's surface

    Fades brown spots

    A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.

    Niacinamide/Vitamin B3, Vitamin C, Acetyl glucosamine
    15% off
    Free travel size product
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Brown spots

    Fights signs of ageing

    Suitable for breakout-prone skin

    Reduces discolouration from breakouts

    Advanced anti-ageing moisturiser for oily skin smooths fine lines and reduces blackheads.

    Niacinamide/Vitamin B3, Vitamin C, Green Tea Extract
    Free travel size product
    All skin types
    Anti-Aging, Brown spots, Enlarged pores

    Smooths skin's surface

    Visibly reduces enlarged pores

    Fades brown spots

    Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.

    Niacinamide/Vitamin B3, Panthenol (Vitamin B5), Acetyl glucosamine
    Free travel size product
  • -15%
    All skin types
    Anti-Aging, Dull skin, Fine lines and wrinkles

    New gentle formula, immediate results

    Vitamin C visibly brightens skin

    Feather-light, liquid formula absorbs quickly

    Boost glow in 15 minutes without irritation.

    Vitamin C, Ferulic acid, Ergothioneine
    15% off
    Free travel size product
  • -15%
    All Skin Types
    Anti-Aging, Dull skin

    Strengthens & smooths for an improved skin barrier

    Visibly firms & supports elasticity for younger-looking skin

    Prevents moisture loss for all-day hydration

    Stronger skin begins with barrier repair.

    Skin-identical ceramides, Tripeptide-5, Watermelon Seed Oil
    15% off
    Free travel size product
  • -15%
    All skin types
    Dull skin, Fine lines and wrinkles, Damaged skin barrier

    Visibly reduces fine lines

    Reverses a compromised skin barrier

    Renews skin below the surface for healthier cell turnover

    A weightless liquid exfoliant that resurfaces texture & tone, gently.

    Mandelic Acid, Lactic Acid, Yarrow Extract
    15% off
    Free travel size product
  • -15%
    All skin types
    Anti-Aging, Fine lines and wrinkles

    Peptide complex offers multi-layer support

    Visibly smooths lines in 15 minutes

    Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks

    Rebuild, strengthen and firm the skin on a deeper level with the latest in peptide technology for multi-layer support – see results now and over time.

    6 Pro-Collagen Peptides, Amino acids, Hyaluronic Acid
    15% off
    Free travel size product
    Normal skin, Dry skin
    Anti-Aging, Redness, Sensitive skin

    Intensely hydrates dry, reactive skin

    Soothes a compromised barrier

    Visibly firms

    This ultra-hydrating moisturiser instantly soothes dry skin, calming redness and sensitivity. Its formula of antioxidants and emollients helps protect the skin's delicate barrier.

    Hexapeptide-8, Prebiotic Sugars, Northern Truffle (Albatrellus Confluens Mushroom Extract)
    Free travel size product
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Blackheads

    Cleanses skin without drying it out

    Fights signs of ageing

    Fights breakouts and blackheads

    Creamy foaming face wash will leave skin feeling refreshed, soft and smooth.

    Bisabolol, Lecithin, Hyaluronic Acid
    Free travel size product
    All skin types
    Redness, Rosacea-prone skin, Sensitive skin

    Immediately hydrates & calms redness

    Reinforces a healthy skin barrier

    Reduces visible ageing

    This soothing, milky toner immediately hydrates & calms redness, while both strengthening the skin’s barrier and supporting the microbiome to help prevent future sensitivity.

    Allantoin, Ophiopogum Japonicus Root Extract, Althea Officinalis Root (Marshmallow Root)
    Free travel size product
    All skin types
    Redness, Rosacea-prone skin, Sensitive skin

    Quickly eases redness & hydrates

    Fortifies skin’s barrier against irritation

    Gentle yet potent anti-ageing ingredients

    This antioxidant-rich serum immediately soothes sensitive skin and visibly calms redness thanks to its effective blend of hydrating + anti-ageing ingredients.

    Hyaluronic Acid, Ceramides, Plant Extracts
    Free travel size product