Paula's Choice Bestsellers

Paula's Choice Bestsellers

Our loyal customers have made these the all-time favourites. Discover our hero products, loved by you.

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  • -25%
    All skin types
    Anti-Aging, Dull skin, Fine lines and wrinkles

    4X pro-collagen peptide complex targets the entire eye area

    Metal tip depuffs & cools on contact, designed to gently glide along the eye contour

    Lightweight, fragrance-free gel primes for & plays well with concealer​

    A clinically proven eye treatment powered by 4X pro-collagen peptides to depuff, firm & lift.

    Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7 & Tridecapeptide-1, Lysine Polypeptides
    25% off
  • -25%
    All skin types
    Anti-Aging

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

    Retinol (Vitamin A), Bakuchiol, Peptides
    25% off
  • -25%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Softens fine lines and wrinkles

    Minimises discolouration

    Visibly firms

    An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.

    Niacinamide/Vitamin B3, Retinoid (0.3% Retinyl Propionate), Hexylresorcinol (0.4%)
    25% off